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Online misinformation and other forms of digital deception are contributing to a crisis of trust in society. It’s getting more difficult for people to separate reality from fiction. In fact, according to the 2018 Edelman Trust Barometer, media is now the least-trusted institution globally, and 7/10 people, “worry about false information or fake news being used as a weapon.”

It’s becoming increasingly important for comms professionals and the organizations they serve to understand the dynamics of trust and transparency in digital communications.

For this Communications Network webinar, we’ll be joined by BuzzFeed News Media Editor Craig Silverman, one of 2017’s POLITICO 50, and the man who coined the term “fake news” back in 2014.

We’ll explore how misinformation spreads, how to maintain trustworthiness in this era, and ways to fight back against fake news to get your message through.

You’ll learn:

What drives the misinformation ecosystem

How communicators can help navigate this new, confusing world

How to verify content and create trust with digital audiences

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The Communications Network hosts webinars on a wide variety of important topics, which you have continued access to in our archives.

Explore the full list of past and upcoming learning events on our website hhttps://www.comnetwork.org/events/

The Communications Network is a collegial, peer-driven community of foundation and nonprofit communications professionals who share ideas, evidence, and lessons about how smart communications improve lives. Through meetings and events, publications, social outreach, and an online community, we elevate the role of communications across the social sector. We help our members build relationships, skills, and confidence to navigate a shifting information landscape and to be a voice for change that benefits both individuals and society.

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