In this episode of The Bookkeepers' Podcast, hosts Jo Wood and Zoe Whitman talk with Paul Dunn from B1G1 (Buy One Give One). Paul discusses how bookkeepers can integrate giving into their business, making a significant impact through small but intentional contributions. The conversation highlights Paul’s insights on shifting from traditional value models to outcome-based value and purpose, as well as Jo and Zoe’s personal experiences that fuel their commitment to giving.
What Listeners Will Learn:
Ways to incorporate giving into bookkeeping practices.
The impact of small, consistent contributions on a global scale.
How to define value based on outcomes rather than time or inputs.
B1G1’s project selection process and commitment to transparency.
How to create a legacy through daily actions rather than a distant goal.
Why integrating a culture of giving strengthens client relationships and business growth.
Timestamps:
0:00 – Introduction: Jo and Zoe welcome Paul Dunn, who shares his enthusiasm for joining from Singapore.
3:20 – Paul Dunn’s Background: Paul outlines his career, from early days in tech with Hewlett Packard to creating B1G1 with Masami Sato in 2007.
10:15 – The Origins of B1G1: Paul recounts the inspiring story behind B1G1, based on the idea, "What if every business action could make a positive impact in the world?"
16:40 – The Power of Storytelling and Impact: Paul describes how bookkeepers can position themselves as “story creators,” helping businesses succeed in ways that benefit society.
21:50 – Jo and Zoe’s Purpose in Giving: Jo and Zoe reflect on their backgrounds and what inspired them to build giving into their business models, sharing personal stories of family and resilience.
28:30 – B1G1’s Rigorous Selection Process: Paul explains B1G1’s detailed 12-week vetting process for projects to ensure transparency and high standards.
33:45 – Examples of Impactful B1G1 Projects: Stories of B1G1 projects worldwide, where small actions have led to changes in education, access to water, and community support.
41:05 – How Bookkeepers Can Build Giving into Client Work: Practical tips on incorporating small, automated giving impacts with invoices and reports to enhance client value.
48:30 – Living Your Legacy Now: Paul shares his philosophy of “living your legacy” through consistent, meaningful actions instead of waiting for the future.
53:10 – Making Giving Manageable for All Businesses: How B1G1 makes it possible for businesses to start giving with even the smallest contributions, proving impact doesn’t have to wait.
57:40 – Final Thoughts and Farewell: Jo and Zoe commit to tracking listener engagement to support water projects through B1G1, wrapping up the episode with Paul’s insights on impactful giving.
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About Our Sponsor
This episode is sponsored by Xero. Discover more at: Xero New Partner Programme
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The content of The Bookkeepers' Podcast is for informational purposes only and does not constitute advice. Professional advice should be sought before taking any actions based on this content. The 6 Figure Bookkeeper Ltd disclaims all liability related to actions taken based on this podcast's content.
