Time to think about circularity in new ways. We can grind up your shoes and convert them into great new product. But you must start with the end in mind meaning, what are you going to do with your circular content. You need approximately 10 new shoes to use the contents from one old shoe.
Merchandisers must think about how they are going to build a collection that includes enough loop content to clean up their old or existing product. To make true circular footwear you have to have local manufacturing. You must plan and balance the collection so you can the scraps of what you are producing.
