There is often confusion regarding the distinction between information, knowledge, and even data. This video attempts to distinguish these words and give us a clearer view of when and where to use them.
It should be obvious that clarity in the use of words in both the academic world and in business is essential. Communications in a clear and meaningful manner are generally welcomed and this is why we should attempt to use precise words with precise meanings in the right context.
Having said that, the content of the video is straight forward I should not pose too much difficulty.

0:00 Introduction
0:14 Data, Information and Knowledge
15:05 Information and Data
19:45 Example
25:58 Wisdom
28:54 The DIKW Model in Organisations

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