Story + Strategy Co-Founder Marc Battaglia dives into the evolution of brand storytelling with a focus on its integration into modern business strategies. Starting from his early days at the Home Shopping Network and moving through experiences at Fox Sports and Remedy, Marc shares his journey from commerce-driven content to launching brand entertainment divisions for major companies. Learn how Marriott’s creation of a storytelling studio transformed travel marketing by emphasizing inspirational narratives, and why branded entertainment is essential for companies today. Whether you're a small business or a global brand, this video highlights key insights on crafting authentic, engaging stories that resonate with audiences, build brand loyalty, and drive business objectives.

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