In episode 2 of 3 Hertz start to see the benefits of adopting a more advanced attribution model and better use of data through optimising search, display and YouTube campaigns and launching programmatic campaigns with DoubleClick.

In 2015 Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for transforming its marketing and sales operations with the ultimate goal of increasing profitability.

Check out the latest UK insights and trends at thinkwithgoogle.co.uk

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