When it comes to rank tracking, a common question we hear is “Why do I see different rankings than what my rank tracker reports?” Ranking data is often misunderstood. If you’ve ever seen different ranking results or fluctuations in your ranking campaigns when comparing to manual searches, watch this video to learn why.
The top two common concerns that come up with rank tracking tools are:
1. Complaints about different results when searching manually, compared to what the tool is reporting.
2. Concerns about really big ranking drops and thinking something has gone wrong with the SEO strategy.
► Timestamps:
0:00 Intro
1:00 Ranking report vs. manual search example
2:38 Four factors that impact rankings
2:58 Factor 1 - Location
6:22 Factor 2 - Time
7:49 Factor 3 - IP Address
8:08 Factor 4 - Browser
8:51 What about Incognito browsers?
9:05 Rankings fluctuate, don't panic
11:24 Should you bother tracking rankings?
The factors that impact ranking results and why you are seeing variations:
► Location (for searchers and software)
► Time
► IP Address
► Browser or Device
Yes, you will see different rankings than what your rank tracker reports and this is to be expected. Which leaves us with the question, should you even bother tracking rankings if you can’t validate the accuracy of the software?
Rank tracking helps you identify trends over time. What gets measured gets improved. It’s really important to track your rankings so you can identify where the problems are and when there’s an opportunity for improvement.
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