An employment brand is the market perception of what it's like to work for an organization. In other words, it's the image that your prospective, current and past employees have in their minds about the employment experience at your company. Employees have become "consumers of the workplace“ - and savvy ones at that. They do their research and browse before they buy. You now have to convince them to choose you.
Through an authentic and compelling employment brand, you grab the attention of more candidates who are the right fit for your organization. Understand your ideal employee and work with you to design a persuasive and targeted employment brand. An employment brand is the way your organization’s prospective applicants, candidates, and employees perceive you as an employer.
A strong employment brand is one that clearly communicates the culture of your company, its mission and its values, giving people a compelling reason to want to work for – and stay with – the organization. Not every company, however, realizes just how critical a role their employment brand plays in both attracting and retaining talent. A recent study found that companies with a strong employment brand attract at least 3.5 times more applications per job posting than do other companies in the same industry.
