In this enlightening conversation, Mark A Preston and Kristine Schachinger delve into the rapidly evolving world of SEO in the era of Artificial Intelligence. As AI becomes increasingly intertwined with search engines and content creation, understanding how to adapt and excel in this new landscape is crucial for SEO professionals and website owners alike.

Key Insights:

- AI in SEO: Explore the impact of AI and large language models like BERT on the SEO industry, including how these technologies have revolutionized understanding and processing language in search.
- Practical Uses of AI in SEO: Discover the dos and don'ts of utilizing AI tools in SEO. Learn where AI can be beneficial, like ideation and managing large-scale, less critical content, and where a human touch remains irreplaceable, particularly in conversion-driven content.
- Google's Stance on AI-Generated Content: Understand Google's nuanced view on AI-generated content, highlighting the importance of human review and the pitfalls of relying solely on AI for content creation.
- Navigating SEO with AI: Kristine Schachinger provides expert insights on how SEOs should handle AI moving forward, emphasizing originality and human experience in content to align with Google’s helpful content update.
- The Future of SEO with AI: Prepare for the future by understanding the balance between leveraging AI for efficiency and maintaining the unique human elements that drive successful SEO.

Join us as we unravel the complexities of AI in SEO and equip you with the knowledge to stay ahead in this dynamic digital landscape.

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