In this eCommerce Zoho User Group meetup, we discuss the integration of Zoho Campaigns and Zoho CRM that aid in powerful email marketing strategies. Learn how to create and automate targeted campaigns, seamlessly sync CRM data for personalized outreach, and drive sales through effective lead capture and automated workflows.
CHAPTERS:
0:00 - Introduction
0:53 - Agenda
1:53 - Why the Integration
3:37 - Sample Use Case Demo
5:24 - Campaigns' Functionality
7:30 - Zoho Campaigns Demo
21:27 - Difference between Zoho Campaigns and CRM's Campaigns Module
24:04 - Setting up the Integration
25:16 - Defining the Strategy
29:56 - Check and Deploy Settings
36:20 - Syncing and Mapping Fields
38:33 - Creating Reports
40:09 - Best Practices
41:50 - Recently added functionalities
For recordings of our previous ecommerce ZUG meetups, check out this playlist:
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