Calculating social media return on investment (ROI) is not always easy, but Jess from the WebFX Marketing team has some advice on how you can figure out the value of your investment.

Your ROI tells you whether or not your social media investment is making money for your business. A positive ROI means your efforts are generating profits and your marketing spend is less than the money you're making from your campaigns.

A negative ROI means you're spending more than you make from your campaigns and you should reevaluate your social media marketing efforts.

The general formula for calculating the ROI of social media looks like this: [(Revenue - Investment) / Investment] x 100

If you don't have all of the pieces you need to calculate your social media ROI, you'll have to dig into your business's analytics and do some math to put everything together. Partnering with an agency makes your calculation easier since you have an exact number for how much you're spending. Your agency may even provide the ROI for you.

An important part of measuring social media ROI is setting the right goals for your business. Knowing your goals will help ensure that everything you do is aimed at achieving those goals. This will make your ROI calculation a lot easier.

⏰ Video timestamps:
00:00:00 // Intro to ROI from social media
00:00:23 // General social media ROI formula
00:00:43 // ROI formula from an agency partnership
00:01:15 // What to consider for measuring organic social ROI
00:01:27 // Setting campaign goals
00:02:13 // How to measure your campaign goals
00:03:14 // ROI formula without knowing your social media revenue
00:04:17 // What makes a good ROI
00:05:00 // Subscribe to our YouTube channel

🎥 Check out these videos to keep learning!

Top social media platforms ▶ [ Ссылка ]
Cost of social media marketing ▶ [ Ссылка ]
Social media audit basics ▶ [ Ссылка ]

📘 We also have written content on our website!

Social media advertising ROI ▶ [ Ссылка ]
Social ROI metrics ▶ [ Ссылка ]
Best ROI marketing channels ▶ [ Ссылка ]

▶ Subscribe to our YouTube channel for new videos every week! [ Ссылка ]

▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly!
[ Ссылка ]

▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at [ Ссылка ]

#socialmediamarketing #socialmediaroi

свернуть