Since 2006, Kantar BrandZ has been quantifying the value of the most popular brands around the world. Consumer perceptions of a brand are at the heart of how Kantar BrandZ determines brand value.

Our brand valuation methodology consists of a three-step process that uses financial value and brand contribution to determine the final brand value. It also integrates Kantar's unique survey-based brand equity model, which measures how meaningful – different - and salient a brand is.

For more information about Kantar BrandZ, please visit: www.kantar.com/brandz

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