In 1997, Jeff Bezos chose Deutsche Bank, led by Bankers Frank Quattrone and Bill Gurley, over industry giants Goldman Sachs and Morgan Stanley for Amazon’s IPO. This unconventional move, aimed at legitimizing Amazon to consumers, attracted attention and marked a pivotal moment in the moment in the company’s journey to going public.

Acquired Podcast Episode: Amazon.com

Full episode: [ Ссылка ]

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