In today’s business climate, investors are focused on funding startups that will be able to gain traction quickly and provide a solid ROI. What are the key elements investors are looking for now and how can you implement them in your business? This 4-part series is designed to take you through the fundamentals of creating a startup that meets investor’s criteria. This video will cover how to understand market opportunity and competition in terms that investors use, such as: differentiation and defensibility, TAM/SAM/SOM, and go-to-market strategy.
Chapters
0:00 What Makes A Startup Investible
5:40 Market Size: TAM, SAM, SOM
13:55 Top-Down Approach
14:50 Bottom-Up Approach
34:50 Go-To-Market Strategy Decision
52:45 Competition Matrix
54:20 Go-To Market Strategy Examples
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