Research continues to reveal gaps in consumer awareness of farming practices and the tools used to grow food.
This can lead to tighter regulations, increased costs, and less innovation and adoption of sustainable practices that improve food production and reduce environmental impact.
Food is our common ground and the most intimate way consumers experience agriculture. Food is where we need to begin our conversation with consumers.
Canadian Food Focus has built a platform for farmers to share their stories and provide consumers with relatable information about Canadian food and agriculture.
Canadian Food Focus connects consumers to their food and the farmers that produce it.
Established in 2019, CFF is an extensive national consumer outreach program that represents agriculture and focuses on what Canadians want to know about their food. Each month, CFF averages over 500,000 engagements, 350 video views and 80,000 website visits.
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