From Sales Ops to Entrepreneurship: Shannon Gregg on Leveraging CRM for Growth

In this episode of the GROW IT Podcast, host Terrence Branley sits down with Shannon J. Gregg, PhD, President of Cloud Adoption Solutions and a Salesforce expert, to discuss the transformative power of CRM and sales automation. Shannon shares her journey from sales operations in the life sciences industry to founding a successful consulting firm specializing in Salesforce integration and B2B technology.

Together, they dive into how companies can streamline sales processes, boost productivity with automation, and build a tech stack that truly supports sales teams instead of adding complexity. Shannon explains her approach to CRM optimization, shares valuable insights into automation strategies, and highlights the importance of tailoring technology for B2B environments.

Tune in to learn more about Shannon’s practical advice on managing sales technology, addressing generational gaps in tech adoption, and the exciting potential of AI in sales operations. Whether you’re an entrepreneur, a sales leader, or an IT professional, this conversation offers actionable strategies to improve sales efficiency and create a seamless customer experience.

Key Topics Covered:

Shannon’s entrepreneurial journey and founding Cloud Adoption Solutions
Challenges in sales operations and CRM integration
Practical applications of automation in sales workflows
Navigating generational gaps in technology adoption
The role of AI in sales and marketing technology
Insights into sustainable and responsible business growth
Connect with Shannon J. Gregg:

LinkedIn Shannon J. Gregg: linkedin.com/in/shannonjgregg/
Website: cloudadoption.solutions


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Follow Terrence Branley for More Insights:
LinkedIn: www.linkedin.com/in/tbranley/

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