In, how to measure the ROI of a marketing strategy, I show you several examples of exactly how you can determine if you had a positive or negative ROI.

If you run a marketing campaign you need to ensure that it has a positive ROI for your business. It can be extremely difficult to determine if the digital marketing strategy you deployed was successful or not. That's why in this video, you are shown calculations like lifetime value, marketing expenditure, and cost per acquisition to help determine the ROI of your marketing investment.

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0:01 Intro To How To Measure The ROI Of A Marketing Strategy
0:15 Why You Should Measure The Marketing ROI
0:47 ROI Calculation Spreadsheet Example
1:13 Enter The Data For The Marketing Costs
2:13 Marketing Campaign Conversion Evaluation
2:59 Calculate The Life Time Value Of A Client
7:47 Measuring The Return On Investment With An Example
9:58 Cost Per Acquisition Of The Marketing Strategy

Ronald Osborne Business Coach

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