If you wanna retarget people who went to your site, right? And there's no reason to sit here and try and segment these people. It's like, oh, well this person went to this page and I'm gonna do them a completely different ad. This is such a, a micro, micro optimization that's gonna waste too much time.

There's no reason why you should have like 35 different retargeting campaign if you're driving less than like a hundred thousand monthly visitors. There's no reason you should try to segment like this. It's just Did they go to the website, yes or no? If yes, retargeting.

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