📱 How important can Connected Packaging be for brands in 2024? 📦
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This webinar is based on the results of our Connected Packaging Survey for 2024.
🗣 We are discussing the results with our amazing panel full of Packaging experts from Amazon, AIPIA, Tetra Pak, & Domino Printing! They are sharing their opinions, using their extensive knowledge, about this current topic!
🎙 About our Host:
👱♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative
🎙 About our Panel:
Andrew Manly ➡ Communications Director/Packaging Consultant at AIPIA;
Craig Stobie ➡ Global Strategic Sectors at Domino Printing;
Ali Azhar ➡ Associate Product Manager at Tetra Pak;
Güneri Tugcu ➡ Senior Partner Manager, Transparency at Amazon
🦒 About Appetite Creative: 🌐 [ Ссылка ]
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.
