In this podcast, Mike Litton, a real estate veteran with 18 years at Keller Williams and a coaching background, shares insights on improving open house conversions. Launched five months ago, the podcast has 152 episodes, reaching listeners in 31 countries over 105,000 times.

Key strategies include extending open house hours, engaging visitors with food and personal notes, and addressing challenges like staff shortages and low lead conversion rates. Litton emphasizes the importance of communication skills and building relationships, drawing on his extensive experience in the field.

Open House Conversion Coaching:

• Focus on increasing open house conversion rates.
Introduction of 'campers versus climbers' concept for door knocking.
• Emphasis on immediate application of communication skills.
Mike Litton's Experience:
• 32 years in the real estate industry, with 18 years owning a Keller Williams office.
• Active in coaching and consulting with agents.

The Mike Litton Experience Podcast:
• Launched five months ago with 152 episodes.
• High interest with 216 guest requests in under three days.
• Audience in 31 countries, over 105,000 listens.

Open House Training:
• Advocates returning to basics and face-to-face interactions.
• Suggestion to extend open house hours to 10 AM-5 PM.

Open House Strategy:
• Involves inviting people, providing food, and sending personal notes.
• Success story shared of an agent's implementation of the strategy.

Challenges with Open Houses and Buyer Leads:
• Noted issues with staffing shortages and low conversion rates.

Door Knocking Strategy:
• Follow up with invitations and handwritten notes for effective personal engagement.

Campers vs. Climbers:
• Strategy for becoming a top listing agent through community engagement and relationship building.

Communication Skills:
• The importance of curiosity, non-judgment, and follow-up in building relationships.

Podcast Success:
• Mention of the podcast reaching seven million episodes in five months.

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