The Power of Habit - Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House. It explores the science behind habit creation and reformation. The book reached the best seller list for The New York Times, Amazon.com, and USA Today. It was long listed for the Financial Times and McKinsey Business Book of the Year Award in 2012.

The Habit Loop
The Habit Loop is a neurological pattern that governs habits, comprising three components: a cue, a routine, and a reward. Understanding these elements is useful for forming good habits and breaking bad ones. The Habit Loop begins with a cue, a trigger that activates the brain to automatically choose which habit to use. The routine itself is the mental, emotional, or physical behavior that constitutes the habit. Finally, there is a reward that helps the brain determine whether to remember the loop for the future. As Duhigg notes in an article for The New York Times, "The cue and reward become neurologically intertwined until a sense of craving emerges."

The Golden rule of Habitd
To change addictive habits, one can follow the Golden rule of habit change, which involves maintaining the initial cue, replacing the routine, and keeping the reward. However, those who lack belief in the process are likely to fall short of their expectations and give up. Belief is crucial in such changes, and it can be fostered through group settings like accountability groups. Charles Duhigg highlighted this approach using various examples, including Bill Wilson's case, who created Alcoholics Anonymous after his newfound faith in Christ helped him overcome alcoholism. Additionally, Duhigg discussed the role of willpower in habit creation in his book.

Keystone Habits
Keystone habits are patterns of behavior that have the unintentional ability to trigger other habits in an individual's life. In his book, Duhigg describes how CEO Paul H. O'Neill was able to increase Alcoa's market capitalization by $27 billion by focusing on safety in the workplace. O'Neill recognized that simply ordering people to change their behavior was ineffective, so he decided to concentrate on changing one thing. By disrupting habits surrounding this one thing, he was able to effect change throughout the entire company.

Training
In February 2020, Charles Duhigg collaborated with VitalSmarts, a firm specializing in corporate training, to launch The Power of Habit Training. This program is a one-day course that delves into the science of habit formation as introduced in Duhigg's book. Participants learn techniques for identifying the behaviors they need to modify and how to establish new habits by manipulating the habit loop to their advantage. The course is available in various formats, including live, virtual, and on-demand, and is conducted through public workshops worldwide.

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