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50% of salespeople are using LinkedIn to beat sales quota. Social selling is the new name of the game.
In fact, 90% of C-level executives ignore cold calls altogether, especially since 84% prefer consulting social media before making purchasing decisions. As a result, cold calling to fill your pipeline is on its last legs.
On the flip side, three-quarters of all sales representatives are not getting any social selling training, and you can see why I wrote this article.
So how do you generate prospects using LinkedIn? And what should we avoid doing on the platform too? So let’s get into some LinkedIn prospecting tips.
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This video is about: Powerful LinkedIn Prospecting: The 4 Dos and the 4 Don’ts
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