Many years ago, Michael Gerber stopped by to visit his brother-in-law Ace, who owned a small advertising business in Silicon Valley. Ace asked him to visit one of his clients who was having a hard time converting his leads the agency was getting for him. Even though Michael told Ace he didn’t know anything about business, he was met with “Let’s see what happens” and thinking back, Michael’s whole life has now been built around that phrase.

So he went to visit his client, the client, Bob, believed Michael knew something about business. In fact, what he knew was selling systems. As he was listening to Bob, he realized that he didn’t know that selling was a system. Not only did the client not have a selling system, he didn’t have a system for doing all the essential things in his company.

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We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations.

We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts.

“Ace asked me if I’d come visit one of his clients with him….I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” – Michael Gerber

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Meet Hustle and Flowchart, the uber-popular Podcast, YouTube channel and Facebook community with a cult-like following of entrepreneurs, digital marketers and business pros looking for actionable insights. The brand dishes out meaningful content, relevant topics, and transparent discussions led by co-hosts Matt Wolfe and Joe Fier.

More than 300 binge-worthy episodes deep, the podcast was started in 2017 with a mission to tap into the minds of legends, rising stars, and hidden gems of guests who are willing to share tactical and actionable takeaways.

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