“Old-school grit, new world ideas” - Morgan Stanley
Here’s how you can balance the trustworthiness granted by legacy and the relevance that comes out of constant innovation.
When offering services directly to consumers today, brands find more and more frequently that people seek more than just any transaction.
They want to find trustworthy businesses that care about them.
Alice Milligan, the CMO at @morganstanley shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility.
Tune in to the podcast now.
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