Jewish Care's Pearls of Wisdom campaign aims to highlight the value and importance of older people in today's ageing society.
It challenges people, especially younger people, to alter their perceptions of this elder generation, presenting them as wise, funny and worthy of their attention.
Together, the thoughts and insights of this unique generation of elders encourage the viewer to re-engage and remember just how much older people still have to offer.
Visit Jewish Care on Facebook to share your pearls of wisdom: [ Ссылка ] & Twitter (@Jewish_Care) or to learn more visit [ Ссылка ]
Written and Directed by Malcolm Green; cinematography by Daniel Trapp. Produced by Simon Goodman.
