Olive Oils from Spain makes history with the simultaneous launch of three ambitious promotion programs co-financed by the European Union, under the same strategy in three continents (Europe, Asia and America) and nine countries (Spain, Germany, United Kingdom, Belgium, The Netherlands, China, Japan, Taiwan and the United States). An initiative called "Olive Oil World Tour" of enormous size. It is estimated that it will reach, in its three years, 3,800 million impacts.
Last year, almost 70% of the olive oils consumed in the world came from European olive groves. Meanwhile, Europe consumed just over 52% of the world's oil. These figures tell us about a food product that we export to the whole world. A product that has an immense market before it. We must bear in mind that the consumption is a scarce 400 grams per habitant of the planet per year. In fact, olive oils account for just over 1.50% of the total consumption of vegetable fats in the world. And above all, it has some virtues that make it a unique food product, a fundamental pillar of the Mediterranean Diet, declared by UNESCO as Intangible Heritage of Humanity.
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