Learn SEO keyword research step-by-step in 2024. In this guide I will cover SEO basics and keyword research.
Next videos I will focus on keyword research tools, on-page SEO & off-page SEO.
Keyword research software videos playlist:
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00:00 Lesson 1 What is Keyword in SEO, Keyword Types & Keyword Search Intent
01:13 What is a keyword?
01:50 What is a keyword for a searcher?
02:43 What is a keyword for a website owner?
03:56 What is a keyword for a search engine?
05:05 Keyword types
06:25 SEO keywords type
06:48 Seed keyword
08:07 Primary keyword
09:12 Secondary keyword
10:20 LSI keyword
16:21 Time-based keywords type
16:45 Short-term fresh keyword
18:08 Long-term evergreen keyword
19:27 Seasonal keyword
20:41 Dying keyword
22:27 Length keyword type
22:42 Short keyword
24:07 Regular keyword
25:08 Long-tail keyword
26:57 Business or customer-centric keyword type
27:36 Market segement keyword
28:47 Product defining keyword
29:27 Brand keyword
29:52 Competitor keyword
31:25 GEO/Local keyword
33:20 Misspelled/Industry keyword
35:21 Buyer intent keywords type
36:24 Informational intent keyword
37:30 Navigational intent keyword
39:06 Transactional/commercial intent keyword
40:57 Conclusion
41:43 Lesson 2- What is Keyword Research in SEO, Validation Factors & Mistakes
42:24 What is keyword research & why it's important?
44:26 How to choose keywords for SEO - Validation factors
45:15 Factor 1 - Search volume and value
49:48 Factor 2 - Keyword difficulty in SERPs
56:37 Factor 3 - Cost per click (CPC)
01:01:07 Factor 4 - Organic click-through rate (CTR)
01:04:04 Factor 5 - Search trends and seasonal demand
01:05:38 Factor 6 - Keyword suitability to you
01:06:59 Google SERP updates for keywords & why it's important?
01:12:25 Keyword research mistakes to avoid
01:13:24 Mistake 1 - Only targetting a few keywords
01:15:26 Mistake 2 - Your goal should be ranking in the top 20
01:18:02 Mistake 3 - Keyword stuffing
01:19:16 Mistake 4 - Ignoring long-tail keywords
01:20:54 Mistake 5 - Ignoring no search volume keywords
01:23:08 Mistake 6 - Ignoring search intent
01:24:28 Mistake 7 - Ignoring SERP difficulty
01:25:26 Mistake 6 - Expecting 100% search volume for your site if you are rank first
01:27:22 Mistake 7 - Avoiding high competition keywords
01:30:13 Mistake 8 - Not doing market research before keyword research
01:31:40 What makes a good keyword?
01:36:36 Conclusion
01:37:26 Lesson 3- Brainstorming SEO Keywords, Seed Keywords, & Keyword Clustering
01:38:05 Keyword research methods overview
01:41:53 Keyword research process overview
01:43:11 Industry research- Brainstorm keyword ideas
01:44:38 Questions to ask when studying your niche
01:44:58 Question 1- Pain points
01:45:33 Question 2- Interests
01:46:01 Question 3- Solutions
01:46:23 Question 4- Websites
01:47:40 Question 5- Location
01:48:14 Question 6- Demographics
01:49:08 Question 7- Competiton
01:50:01 How to create seed keywords list
01:51:48 Source 1- SEO software
01:52:26 Source 2- Social media
01:53:11 Source 3- News
01:53:36 Source 4- Blogs
01:54:23 Source 5- Local media
01:54:56 Source 6- Search engine
01:55:26 Source 7- Advertisements
01:56:16 Source 8- Questions
01:57:00 Source 9- Wikipedia
01:57:53 Source 10- Expert Knowledge
01:58:36 Source 11- Competitors
01:59:09 Source 12- Shopping sites
01:59:56 Source 13- Talking with your customers
02:00:54 Source 14- Forums and community
02:01:28 Keyword clustering and keyword grouping
02:04:25 Keyword cluster example
02:12:00 Conclusion
02:13:03 Lesson 4- Keyword Research Methods: Traditional, Competitor, Predictive & More
02:14:37 Keyword research methods (Theory)
02:15:40 Traditional keyword research
02:22:16 Competitor keyword research
02:29:29 Existing content keyword research
02:34:43 Predictive keyword research
02:38:02 Keyword research template
02:39:33 Conclusion and what's next
02:40:42 Lesson 5- SEO Keyword Research Excel Spreadsheet
02:41:54 Market research excel template for SEO keyword research
02:42:52 Seed keywords and brainstorm SEO keywords excel template
02:43:51 Expand keyword list excel template
02:44:38 Keyword clustering or grouping excel template
02:45:42 Keyword research excel template conclusion
02:46:02 Lesson 6: Brainstorming SEO Keywords - Market Research to Finding Keyword Ideas
02:46:47 Market research excel template
02:47:01 Market research preparation
02:50:29 Keyword research software
02:51:01 Forums and communities
03:01:05 Social media
03:09:58 Talking with customers
03:10:56 News
03:15:42 Shopping sites
03:23:37 Blogs & niche sites
03:28:59 Competitors
03:32:01 Local media
03:33:29 Industry experts
03:35:04 Search engines
03:36:46 Wikipedia
03:40:11 Advertisements
03:43:00 Question and answer communities
03:46:42 Conclusion
#KeywordResearch #SEO #keywordresearchforseo
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