In the year 1949, Pure Drinks Company introduced Coca-Cola to India. It was a popular drink in abroad and had gained a good market in India. It became so popular that in some places it had replaced water.

But in the late '70s, when Coca-Cola left India, the parent company, Pure Drinks introduced an Indian drink Campa Cola, a drink that was a copy of the original to make sure that people were kept accustomed to the taste. Known to be the pioneers of Carbonated Beverages in India, Pure Drink's Campa Cola has quickly replaced Coke.

Even though many new drinks like Pepsi with a unique taste had acquired a good proportion of the markets, Campa Cola was successful in its mission of keeping the taste alive.

When Coke returned back to India after an exile of 14 years, Campa Cola died. Obviously, two drinks with the same taste? Someone had to take the bullet.

But now it seems that nostalgia is entering the markets. Reliance is ready to enter the beverage industry with Campa Cola. With a 22 crore deal that they cracked in August 2022, Reliance is offering a drink that is very similar to Coke and has an "Indian Branding" associated with it.

This thought of revival has already scared Coca-Cola. They have reduced the price of their glass bottle by 33.33% (15₹ to 10₹) to save their market. What they fear is the strong distribution network of RIL and the price fight that Reliance is ready to play.

The crates of Coke outside the shops have now been assigned the duty to keep the brand name and identity alive.

What do you think? Will they survive the Ambani tide?
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