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Allison Zelkowitz seized the opportunity to use behavioral science at Save The Children to make a big impact on global projects. By building a world-first “nudge unit” within the organization, her story is an inspiring example of how application of behavioral science principles can make a real difference in the world.
Allison Zelkowitz is the Founder and Director of the Center for Utilizing Behavioral Insights for Children (CUBIC) [ Ссылка ], part of the international nonprofit organization Save the Children. CUBIC is the first behavioural insights initiative or "nudge unit" in the world to focus on the most marginalised children’s rights and welfare. At CUBIC, they focus on nudging the behaviours and actions of decision-makers, educators, families and communities, so more children get the best possible start in life.
Ultimately, Allison is well aware that changing behavior isn’t about telling people what to do, it’s about facilitating ways for them to change: understanding the barriers and effectively removing them. The projects of CUBIC are not just inspiring, they are also life-saving. Projects such as
Nudging children in Thailand to wear bicycle helmets,
Encouraging breastfeeding in Laos, and
Increasing playful teaching methods to enhance children’s learning in Bangladesh.
In our chat with Allison, she reveals the vast personal dedication that it took to enable CUBIC to be formed. We love that Allison first carved her interest in behavioral science by listening to podcasts in her spare time (Allison has since become a Behavioral Grooves Patreon [ Ссылка ] - thank you for your support!) But within the space of 14 months, her idea had grown into an international collaboration with other leading behavioral scientists, a huge fundraising effort, and eventually to the global launch of CUBIC in April 2020.
In this episode you will learn:
(11:05) What inspired Allison to start CUBIC at Save The Children International.
(15:03) Why just giving people good information doesn't change their behavior.
(19:45) An overview of setting up a Nudge unit.
(23:55) The steps Allison took to build CUBIC in 14 months.
(30:18) About the current project in the Philippines texting parents to encourage them to positively engage with their children.
(41:54) Upcoming project on increasing vaccination uptake in the global south.
(43:59) Music Allison enjoys.
(48:58) Grooving Session and Bonus Track.
© 2021 Behavioral Grooves
Links
CUBIC - Save The Children International: [ Ссылка ]
Save The Children: [ Ссылка ]
CUBIC: Save The Children initiative: [ Ссылка ]
Eliud Kipchoge: [ Ссылка ]
United States Parachute Association: [ Ссылка ]
Allison's Blog on Skydiving with Behavioral Science: [ Ссылка ]
Behavioral Grooves Patreon: [ Ссылка ]
Fadi Makki, Founder of Nudge Lebannon: [ Ссылка ]
The Busara Center for Behavioral Economics: [ Ссылка ]
Faisal Naru, OECD: [ Ссылка ]
Josh Martin, Ideas 42: [ Ссылка ]
The Behavioral Insights Team: [ Ссылка ]
Dr Susanna Loeb, The Annenberg Institute, Brown University: [ Ссылка ]
The Lantern Group: [ Ссылка ]
Behavioral Alchemy: [ Ссылка ]
Musical Links
Hamilton Soundtrack: [ Ссылка ]
Journey “Don’t Stop Believing”: [ Ссылка ]
Video for Allison’s wedding: [ Ссылка ]
Other Episodes You Will Enjoy
Episode 202: How Chaning Jang Works Around Not Being WEIRD [ Ссылка ]
Episode 209: GAABS and Improving the Future for Every Applied Behavioral Scientist [ Ссылка ]
Episode 190: Cornelia Walther on POZE: Pause, Observe, Zoom in, and Experience [ Ссылка ]
Episode 168: The Stages of Grief, Pandemics and the Psychology of Protests with Nicole Fisher [ Ссылка ]
Episode 165: Shlomi Ron: Visual Storying Telling In a T
