Saatchi & Saatchi's Christmas campaign for BIG W features the established brand ambassador, Eric Stonestreet. Set to the nostalgic Christmas Wonderland song, with contemporary new lyrics, Eric brings fun to the Christmas shopping experience as he
discovers the world of BIG W and the range of gifts it has to offer at a winning price.

The campaign launched last night across TV and will be integrated across catalogue and in-store.

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