Amway's Founders Fundamentals (Freedom, Family, Hope and Reward) and Values (Partnership, Integrity, Personal Worth, Achievement, Personal Responsibility and Free Enterprise) reflect the Amway created by co-founders Rich DeVos and Jay Van Andel.

They align and unify the company's ABOs, employees and the entire Amway community. They guide decisions and set the level of behavior expected for everyone.

This video focuses on Family. Check it out, then share your story at AmwayValues.com!

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