There are plenty of sales frameworks out there, but no cohesive operating model for how recurring revenue businesses can achieve sustainable growth. Until now...

Watch to hear Jacco talk through:
- the key principles of recurring revenue that all revenue leaders should understand,
- how to align the functions of Marketing, Sales, and Customer Success using one consistent open standard
- the fundamental principle of recurring impact, and what it means for how recurring revenue businesses operate

Also see where you can sign up to download the Open Standard templates, all based on lessons learned from working with recurring revenue businesses over the past 10 years.

Subscribe to get more Remote Selling strategies and frameworks:
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0:00 The "historic" funnel
3:26 The Bowtie and principles of recurring revenue
6:47 The fundamental shift
7:40 The misalignment of revenue functions
12:21 Realigning using the Recurring Revenue Operating Model
17:48 What is an open standard
18:48 What is available under the open standard

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Get more frameworks from WbD:
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Learn more from WbD Founder Jacco van der Kooij on LinkedIn: [ Ссылка ]

Want to reach out? contact@winningbydesign.com

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About Winning By Design:
We specialize in enabling teams to succeed with Remote Selling. Our roots come from advising and collaborating with high-growth startups and mid-market SaaS companies, and we now help global enterprise organizations apply those best practices to achieve sustainable growth. Trusted by 500+ organizations around the world.

An Operating Model for Recurring Revenue Businesses
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