Municon 2021: Day 4, Track 1

Crystal Borde, Vanguard Communications

Our audiences should always be at the center of our marketing efforts. Yet, audience needs, challenges, and interests are often an afterthought. In this presentation, we will explore effective audience inclusion strategies through a social marketing framework to position overburdened community audiences at the center of campaign, message, and material development planning and serve as insightful marketing collaborators.

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