What is a brand?
A brand is not your logos, shapes, colors, and symbols. Nor it is about your products and services, your advertisements, or your website or app. These are the by-product or the output of your brand which can be used to strategically shape people’s emotions and perceptions about your company. So brands are built by what companies decide they are, it’s like creating a person or an entity, with emotions, and a personality. Hence, brands behave like people, someone we can relate to and see a representation of ourselves in the brand.
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0:00 Did you know we interact with over 1000 brand messages daily?
1:21 What is a brand?
1:32 Origin of the word 'Brand'
2:08 What is not a brand?
2:47 Using a brand name as a verb : Dettol and Colgate
3:38 Branding and Consistency
4:14 How to apply branding to your business
4:25 Introduction to Husstlr's course on branding
Husstlr's course on branding:
Branding 101: Introduction to Branding
Branding 102: Brand Core
Branding 103: Brand Purpose
Branding 104: Brand Goals
Branding 105: Brand Personality
Branding 106: Brand Archetypes: Exploring Spirituality
Branding 107: Brand Archetypes: Leaving a legacy
Branding 108: Brand Archetypes: Developing connection
Branding 109: Brand Archetypes: Providing Structure
Branding 110: Brand Tone of Voice
Branding 111: Empathy Map
Branding 112: Customer Journey Map
Branding 113: Brand Positioning and Brand Pyramid
Branding 114: Brand Identity: Brand Names and Colors
Branding 115: Brand Identity: Logos and Fonts
Branding 116: Brand Taglines and Slogans
Branding 117: Brand Identity Prism and Brand Storytelling
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About Husstlr:
Learn everything you need to start up your own business or a side hustle, in your mother tongue through our free business courses. We believe that when we learn and think of ideas in a certain language, we are more likely to help in the growth and development of the region where that language is spoken.
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Pay what you want to support us, and get access to our exclusive e-books, guides, and templates through our monthly newsletter that will help you with your start-up journey. Your support will help us expand into more languages and courses, please subscribe to our YouTube Channel, we most a new video of our course every week in multiple languages.
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Support us at : [ Ссылка ]
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