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What is PIM software: Product Information Management (PIM) Software – helps eCommerce brands manage product content across all their digital platforms. From a single dashboard, they can upload, edit and apply SKU-level data to all their sales channels.

With PIM tools, brands simply upload core product details, such as descriptions, technical specifications, media files, metadata, and marketing content to this central system and automatically publish these details across all of their shopping channels.

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