Ever wondered why the tech giants are going all in investing in the video games industry?

In this episode, we look into how the gaming industry has changed, why tech giants want a piece of the pie, and how games have become so addictive.

Armen A. Avakian is the Co-Founder & CBDO at Hexact, Inc. He was previously Partner/Regional Director at the Garrison Marketing Group.
Armen has personally overseen projects that cover over 120 brands worldwide. He has operated in over 25 countries. His client list includes, but is not limited to Danone, Carlsberg, Raiffeisen, etc. Armen is a Professor of Marketing(MBA level) at the American University of Armenia. He has previously also taught at CEU Business School, Skolkovo, IE Business School, etc.
Armen is a published marketer with articles in leading marketing and advertising magazines in different countries.

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00:00 intro
00:42 gaming market
02:12 gaming and metaverse
03:10 how gaming has changed
05:05 free to play, pay to win (monetization)
06:00 live service games
07:20 RNG
08:34 why video games are so addictive
10:20 outro

#gaming #microtransactions #metaverse

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