Do you know about the stages your customer goes through while buying from you?
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The e-commerce industry has broad coverage that expands to a myriad of devices and various online channels. In fact, there are already paths laid out for the consumer that can lead them to your platform. However, the decision to take every step is triggered by certain motivators such as your offerings, brand credibility and the time of the season. While these crucial details create all the difference, sometimes the length of the process exhausts a consumer the most.
A consumer can take hundreds of different paths or channels to reach you. The customer journey mapping process is not only their physical or digital footprint but also comprises of their potential and motivations.
An online customer journey leading to purchase usually comprises of these 5 stages.
Watch the full video to know which stages your customer goes through!
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