The science of creating memorable branded travel content
Branded content in the travel sector means telling stories, but how can you be sure you are delivering your brand story with impact and efficiency? What is the relationship between emotions, memories and brand outcomes and how can this be used to create more impactful content for travel brands?

The Science of Memory – the latest research project from BBC Global News – set out to answer this. By combining our award-winning Science of Engagement methodology with cutting edge neuroscience, we tracked the emotion and memory impact of 6 x brand films with audiences around the world.

Join us as Head of Insight Hamish McPharlin takes you through the findings and outlines how to deliver memorable impact in your branded content marketing. Plus to demonstrate the power and strength of memory, we’ll also be joined by psychological magician, mentalist and mind reader Neb!

Dr Hamish McPharlin
Speaker

Neb The Magician
Speaker

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