WHAT IS DEMAND PLANNING?
In today’s episode, we are going to discuss “WHAT IS DEMAND PLANNING?”
This is all part of our Learning Logistics series where we discuss the basic Supply Chain and Logistics concepts. I covered the definition of logistics in an earlier episode, so feel free to go back to that one if you need a refresher, and I also touched upon the term DEMAND PLANNING in that same episode.
Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers. Demand planning is considered an essential step in supply chain planning, and it revolves around the process of analyzing, evaluating, and projecting the future requirements of customers.
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What is Demand Planning? Supply Chain Basics
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