Today, we're focusing on the expansive competitive landscape faced by businesses, using car rental companies like Hertz and Alamo as our prime examples. These companies contend not only with other rental services but also with alternative transportation options such as Lyft and Uber. The scope of competition widens further when you consider individuals driving their own cars, or even opting for air travel if the destination permits. This scenario underscores that the realm of competition for marketers extends significantly beyond companies offering similar goods or services. In this video, we're going to break down the major types of competitors using real-world examples and discuss strategies marketers should employ when dealing with a diverse set of competitors.

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