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ASO (App Store Optimization) is the process of optimizing the page of a mobile application on the app store (Google Play, App Store, and others) in order to improve its visibility for the user by the maximum number of search queries. After optimization, the number of organic downloads increases as it covers more keywords.
ASO for App Store: TOP Mistakes
1. Do not add keywords to the title
2. Do not use Subtitle
3. Mistakes in the Keywords field
4. Using "free" words
5. Duplication of keywords
6. Ignore language peculiarities
7. Do not use additional locales. Check locales [ Ссылка ]
8. Do not use focus captions for screenshots
List of “free” words that the App Store ignores:
a, about, above, after, again, against, all, am, an, and, any, app, are, aren't, as, at, be, because, been, before, being, below, between, both, but, by, can't, cannot, could, couldn't, did, didn't, do, does, doesn't, doing, don't, down, during, each, few, for, from, further, had, hadn't, has, hasn't, have, haven't, having, he, he'd, he'll, he's, her, here, here's, hers, herself, him, himself, his, how, how's, i, i'd, i'll, i'm, i've, if, in, into, is, isn't, it, it's, its, itself, let's, me, more, most, mustn ' t, my, myself, no, nor, not, of, off, on, once, only, or, other, ought, our, ours, ourselves, out, over, own, same, shan't, she, she ' d, she'll, she's, should, shouldn't, so, some, such, than, that, that's, the, their, theirs, them, themselves, then, there, there's, these, they, they'd, they'll, they're, they've, this, those, through, to, too, under, until, up, very, was, wasn't, we, we'd, we'll, we're, we've, were, weren't, what, what's, when, when's, where, where's, which, while , who, who's, whom, why, why's, with, won't, would, wouldn't, you, you'd, you'll, you're, you've, your, yours, yourself, yourselves.
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