India has ~ 20cr. adult population who are underweight* and face challenges like poor concentration, poor stamina, low immunity as well as lack of self-confidence. Addressing this specific nutritional need, Cipla Health’s Endura Mass’ latest campaign -“No salahein, sirf expert apnayein.” urges underweight consumers to stop the tyranny of unwanted ‘salahein’ (advices) and seek the expert solution.
*- (as per the Lancet Journal study from 1975 - 2014). [ Ссылка ]

свернуть