Consumer advocates from India (Jagannath Sarangapani) and Thailand (Asa Saligupta) discuss the hurdles in promoting lower-risk alternatives to smoking, chief among them being lack of appreciation among those in tobacco control that quitting smoking is quite difficult and smokers need all the help they can get, including access to less harmful ways of nicotine consumption. Many believe all it takes to quit smoking is willpower, which those who smoke know is far from the truth. A better understanding of the difficulties tobacco users face will lead to more pragmatic, effective policies.
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