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Leveraging Demographics for a Winning Election Campaign | The Campaign University

Join George Affleck and Mike Wilson from The Campaign University team as they discuss how to use demographic data to build a successful election campaign.

This episode focuses on Nevada's 6th District, offering insights that apply universally. Learn about the critical steps before running for office, including analyzing your district, leveraging voter data, and aligning your background with your campaign strategy.

Discover the importance of understanding your opponent and the evolving issues to craft a compelling path to victory.

Stay tuned for actionable tips and in-depth analysis.
00:00 Introduction to Leveraging Demographics
00:49 Building Your Election Plan
02:08 Analyzing Your District
04:06 Understanding the Incumbent
07:52 Key Issues and Voter Demographics
17:09 Strategizing for Victory
20:02 Conclusion and Next Steps

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Campaign U is for those who are discontented with the current state of politics and who believe they can make a difference and bring forward solutions that serve the public good.

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About Us

George
I won my first election by doing my own marketing and was able to secure my seat despite a poor performance by my party. In my 20 years in public office, media, and marketing, I have learned what it takes to handle pressure. You will get straight, honest, and impactful advice from me.
I am focused on helping you win, have walked through the challenges of being a candidate and public servant firsthand, and have come out with a passion to help others do the same.

Mike
I have been a key member of some miracle election wins at all levels of government in both the US and Canada. I've also seen amazing candidates who should be in office lose, as they went up against a seasoned political machine. For the last 16 years I have been preparing for and/or working in an election campaign on the front lines and am more comfortable in the battle than I am out of it. I have been able to draw out courage, boldness, and leadership in the candidates I have worked with.

Emile
At the age of 27, I became the Executive Director of a major political party.
I know how to manage large and complex campaigns, and ensure all the operations are in place and working in sync. I know how to work effectively in today's challenging and changing media and political environment. No matter how limited your resources are, I can help you make sure everything your campaign needs gets done and help drive your campaign forward.

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