Are you looking for creative ways to reduce your cost per lead (CPL)? We know that budgets can get tight at times, so this video aims to help you make the most of your marketing spend.
In this video, Jess covers six key tips for how to lower cost per lead. She'll explain how to best utilize your marketing resources so you can boost your ROI.
When you're looking to reduce your CPL, it helps to think of the two elements that impact the equation. These elements are the number of leads you earn and how much you spend on your marketing. To reduce the cost, you need to either spend less overall or earn more leads with your current budget. There are many adjustments you can make to improve either of those elements.
One method you can try is reviewing your past marketing efforts to see which were the most effective. Knowing what has been successful and what hasn’t means you have a better idea of which strategies to continue in the future.
You can also run A/B tests and leverage data gathered across your campaigns to hone in on what kind of messaging and targeting works for you. When you know what works best for your audience, you can create more campaigns that get them to take action.
We cover even more tips in the video!
It may seem difficult to decrease your cost per lead, but with the right approach, it is totally possible.
Video timestamps:
00:00:00 // Introduction
00:00:55 // 1. Look over your past campaigns.
00:02:05 // 2. Run A/B tests.
00:03:15 // 3. Target more specific and relevant keywords.
00:04:59 // 4. Hone your audience targeting.
00:06:02 // 5. Segment your audience.
00:06:53 // 6. Shift your focus to less expensive strategies.
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