Approximately half of social media managers say they work more than their colleagues and plan to leave their current role within two years, according to a new study of social media managers. The Institute for Public Relations, Ragan Communications, and the University of Florida partnered on a survey of more than 450 social media professionals about their career path, including the challenges and opportunities that lie ahead. The report focuses on the structure and budget of the social media function within organizations; the background, experience, and career path of the social media manager; and the job skills, work-life fit, and performance of the social media manager.
Join us for an IPR Webinar featuring Diane Schwartz, Ragan Communications, Dr. Marcia DiStaso, University of Florida, and Dr. Tina McCorkindale, as they discuss the key findings from the report and what the future looks like for future social media managers.
