Get ready for a refreshingly honest look at building businesses that stand out. In this conversation, we explore Daniel Priestley’s approach to entrepreneurship, from testing ideas with a waiting list before going “all in,” to aligning your business with the moments that shaped you. Hear why mindset matters—whether it’s “reptile,” “autopilot,” or “visionary”—and discover why communication and creating compelling “asks” can make or break your goals. We also dive into the five pillars (pitch, publish, product, profile, and partnerships) that help turn a small idea into a powerhouse brand. If you’ve ever felt a tug to start a business that truly aligns with your life story, this deep dive offers the inspiration and tactics you need.

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