We worked with Presidents Choice to develop the Healthy Eating Challenge. The challenge was a 30 day promotion where people had to follow specific meal plans and achieve their healthy eating goal. The promotion was developed by PC and was perfectly connected to the core demographic. It was our job to take PC to another level online through user experience design and use of innovative flash programming to translate the initiative online for the audience.

We built an aesthetically designed micro-site within the Presidents Choice main website where users were driven to participate in the challenge and download the menu plans. Beyond this, we developed three main dynamic meal plans where the user was able to substitute various PC products in the plan while maintaining the caloric intake recommended for that day. We also developed a Calculator to help people decide what plan was right for them.

The Healthy Eating Challenge was a big success for Presidents Choice. The challenge was promoted in the main Presidents Choice Healthy Insiders Report in both French and English. This was the first time that PC has opted to include an Internet initiative in this report.

Over 12,000 people downloaded the meal plans and took part in the challenge; the meal plans have won permanent placement on PC.ca

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