In this episode of the Mind the Innovation Leadership Podcast, host Sannah Vinding sits down with guest Mallerie Merchant to discuss the importance of communication in successful sales. Mallerie shares insights on building and maintaining relationships with customers, especially during challenging times such as supply chain shortages and disruptions in the industry. The conversation delves into the significance of understanding and advocating for the customer's needs, and how effective communication can create trust and opportunities in sales.

Key points covered:

- The significance of understanding and advocating for customer needs in sales.
- The crucial role of communication in building and maintaining customer relationships.
- How to show support to customers during challenging times to become a trusted partner.
- The impact of effective communication in creating sales opportunities.
- The importance of staying close to customers by being attentive to their needs.

Podcast: Mind The Innovation Manufacturing Leadership Podcast
Guest: Mallerie Merchant, Partner. R.C. Merchant & CO
Host: Sannah Vinding

Unlock valuable insights and perspectives from experienced leaders in the manufacturing industry to enhance your leadership skills. Discover effective communication strategies, innovative approaches, and industry trends to excel in your role and drive success within your organization. Join us on the podcast to learn more!

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