Most of us think of YouTube captions as an accessibility feature for those who are deaf or hard of hearing. However, studies show that 80% of people who use captions for very different reasons that actually lead to increased audience engagement, higher audience retention, more YouTube likes, comments, and more!
I talked with Tole Khesin of Captions For YouTube about why that is and how we can take advantage of YouTube captions for our own videos.
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